This afternoon I walked into the craft store clutching my two 50% off coupons. I wanted to purchase yarn. I had a plan, a pattern, and a purpose for buying some non-wool yarn. Noticing the large increase in bins of all weights, fibers and colors, I quickly zeroed in on one of my favorites--a bamboo blend. Even better, it was on sale! Then I looked at my coupons.
Stated in large print, both coupons said, "Any One REGULAR Price Item". Huh. Nearly every skein of yarn on both sides of the aisle was on sale. My coupons were useless.
I actually walked around the corner to the next aisle and perused the needles. What could I buy with my coupons? I couldn't waste those 50% discounts! Then I stopped in my tracks. What was I thinking? Blindly grasping at the idea of a 'bargain', I was ready to grab a product I didn't even need just for the thrill of using the 50% coupons. Fortunately I caught myself in time. I turned around and purposefully walked out of the store.
How many times do I (and you) spend $$$ in order to save $$$? The consumer mentality is strong, and it's hard to break. Often, we buy something without really consdering whether we need it, want it or just like the idea of getting a bargain. Spending in order to save isn't. Fortunately, today I didn't.